01
Business structure
Furnishing owned or leased apartments and letting them nightly through Airbnb, Booking.com and direct clients.
02
Capital requirements
All figures in Ghana Cedis (GHs). These are planning estimates — get quotes from local suppliers before committing money.
Building, furnishing and fit-outGHs 44,000 – GHs 275,000
Linen, kitchen and guest suppliesGHs 13,000 – GHs 80,000
Generator, water and utilities setupGHs 14,500 – GHs 90,000
GTA licensing and fire certificationGHs 8,800 – GHs 55,000
Total initial investmentGHs 80,000 – GHs 500,000
03
Licensing & permits
The compliance path in Ghana, from registration through to sector regulators.
- 1Reserve the name and register the business at the Office of the Registrar of Companies (ORC)
- 2Get a TIN linked to your Ghana Card and register for tax at the nearest GRA office
- 3Apply for a Business Operating Permit from your Metropolitan, Municipal or District Assembly
- 4Licence the facility annually with the Ghana Tourism Authority
- 5Collect and remit the 1% Tourism Levy on all guest bills
- 6Pass fire service and Environmental Health inspections before opening
04
Target market
- Diaspora visitors
- Business travellers
- Expatriates on short assignments
05
Risk assessment
01
Sharp seasonality outside December and Easter
02
Utility and generator costs during outages
03
Bad reviews travelling faster than good ones
04
Platform commissions of 15% or more on every booking
06
Marketing strategies
- 1List on Booking.com and Airbnb, then push repeat guests to book direct
- 2Get on the Ghana Tourism Authority directory and the December 'Detty' calendars
- 3Court the diaspora market around Christmas, Easter and Year of Return-style events
- 4Keep photos professional — bookings are won on the first three images
Fees, levies and permit requirements change. Confirm the current position with the Office of the Registrar of Companies, the Ghana Revenue Authority and your Metropolitan, Municipal or District Assembly before you spend.
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