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Tourism
Tourism & Hospitality
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Hotel

Capital intensive and slow to break even, but a well-located hotel with conference space is a long-term asset.

01

Business structure

A licensed and star-rated hotel with rooms, restaurant, conference facilities and full back-of-house operations.

02

Capital requirements

All figures in Ghana Cedis (GHs). These are planning estimates — get quotes from local suppliers before committing money.

Building, furnishing and fit-outGHs 825,000 – GHs 6,600,000
Linen, kitchen and guest suppliesGHs 240,000 – GHs 1,920,000
Generator, water and utilities setupGHs 270,000 – GHs 2,160,000
GTA licensing and fire certificationGHs 165,000 – GHs 1,320,000
Total initial investmentGHs 1,500,000 – GHs 12,000,000
03

Licensing & permits

The compliance path in Ghana, from registration through to sector regulators.

  1. 1Reserve the name and register the business at the Office of the Registrar of Companies (ORC)
  2. 2Get a TIN linked to your Ghana Card and register for tax at the nearest GRA office
  3. 3Apply for a Business Operating Permit from your Metropolitan, Municipal or District Assembly
  4. 4Licence the facility annually with the Ghana Tourism Authority
  5. 5Collect and remit the 1% Tourism Levy on all guest bills
  6. 6Pass fire service and Environmental Health inspections before opening
04

Target market

  • Corporate and government travellers
  • Conference and workshop bookings
  • Tourists and diaspora
05

Risk assessment

01

Sharp seasonality outside December and Easter

02

Utility and generator costs during outages

03

Bad reviews travelling faster than good ones

04

Platform commissions of 15% or more on every booking

06

Marketing strategies

  1. 1List on Booking.com and Airbnb, then push repeat guests to book direct
  2. 2Get on the Ghana Tourism Authority directory and the December 'Detty' calendars
  3. 3Court the diaspora market around Christmas, Easter and Year of Return-style events
  4. 4Keep photos professional — bookings are won on the first three images

Fees, levies and permit requirements change. Confirm the current position with the Office of the Registrar of Companies, the Ghana Revenue Authority and your Metropolitan, Municipal or District Assembly before you spend.

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