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Real Estate
Real Estate
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Real Estate Agency

Commission-based with very low overheads, but land litigation in Ghana makes due diligence your core product.

01

Business structure

Brokering rentals and sales of homes, land and commercial space, earning commission from landlords and sellers.

02

Capital requirements

All figures in Ghana Cedis (GHs). These are planning estimates — get quotes from local suppliers before committing money.

Office setup and brandingGHs 6,000 – GHs 45,000
Marketing, listings and photographyGHs 5,200 – GHs 39,000
Vehicle for site visitsGHs 5,600 – GHs 42,000
GREAC registration and legal feesGHs 3,200 – GHs 24,000
Total initial investmentGHs 20,000 – GHs 150,000
03

Licensing & permits

The compliance path in Ghana, from registration through to sector regulators.

  1. 1Reserve the name and register the business at the Office of the Registrar of Companies (ORC)
  2. 2Get a TIN linked to your Ghana Card and register for tax at the nearest GRA office
  3. 3Apply for a Business Operating Permit from your Metropolitan, Municipal or District Assembly
  4. 4Register with the Ghana Real Estate Agency Council (as required by Act 1047)
  5. 5Do a Lands Commission search on every property before you list or buy
  6. 6Register the business and your staff with SSNIT once you start paying salaries
04

Target market

  • Diaspora buyers
  • Expatriates and corporate lets
  • Local families buying or renting
05

Risk assessment

01

Land litigation and multiple sales of the same plot

02

Long, unpredictable time to close a sale

03

Commission disputes with sellers and co-agents

04

Market slowdowns when interest rates climb

06

Marketing strategies

  1. 1List on meQasa, Jiji and Tonaton with verified photos
  2. 2Build a diaspora client base through Facebook groups and referrals
  3. 3Publish honest area guides and price data to earn trust
  4. 4Keep a WhatsApp broadcast of new listings for repeat buyers

Fees, levies and permit requirements change. Confirm the current position with the Office of the Registrar of Companies, the Ghana Revenue Authority and your Metropolitan, Municipal or District Assembly before you spend.

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